By SOPHIE FREEMAN
Last updated at 10:14 AM on 07th December 2009

Source: The Daily Mail >> Read Full Article and comment

Parents have a duty to boycott shops that sell ‘sexist’ pink toys and clothes for girls, according to a pressure group backed by a Labour minister.

Pinkstinks: The campaign group uses this picture of Jordan on its Facebook page as an example of what it regards as poor role models in the media.

The ‘Pinkstinks’ campaign, founded by twins Emma and Abi Moore, says young girls are being led up ‘pink alleys’ by companies that target them with products such as princess dresses and pink fairy wings.

The pressure group – which has almost 3,000 supporters on the social networking site Facebook – also claims the ‘media’s obsession with stick-thin models, footballers’ wives, and overtly-sexualised pop stars is denying girls their right to aspire to and learn from real role models’.

The campaign ‘aims to redress the balance by providing girls with positive female role models – chosen because of their achievements, skills, accomplishments and successes’.

The group has recently singled out the Early Learning Centre as one of the worst offenders on the high street when it comes to the ‘pinkification’ of girls’ toys.

Pinkstinks argues that, while toys for boys encompass ‘every avenue imaginable – construction, science, adventure, role play, physical and educational’, in the ELC’s ‘pink alleys’, the choices for girls are ‘much more limited – and limiting’.

The campaign has recently secured the backing of Bridget Prentice, the justice minister … Continue Reading