Source: Guardian >> Read full article and comment
German firm Hipp says one in four consumers now grown-ups who find baby food easier to swallow and digest
Kate Connolly in Berlin
guardian.co.uk, Friday 19 March 2010 17.55 GMT
Claus Hipp with two jars of Hipp baby food at the company’s German HQ. Photograph: Oliver Lang/AFP/Getty Images
Can’t be bothered to chew your food? Too tired to cook and looking for a quick meal? You might consider opening a jar of baby food.
The world’s largest baby food manufacturer has said an increasing number of adults are turning to its pureed meals because they find them easier to swallow and digest.
About one in four consumers of the more than 100 varieties of pulped food – from apple and cranberry breakfast, to vegetable and beef hotpot – made by the Bavarian-based firm Hipp are adults, according to its owner.
Claus Hipp said that, in recent years, the products had grown in popularity, particularly among elderly people, with stewed apple said to be their favourite dish.
He said the company – established by his father, Georg, 50 years ago and now producing 1.5m jars a day – was increasingly turning its attention to the adult market rather than babies as Europe’s population ages. .. Continue reading
