Source: Daily Mail >> Read full article and comment

You’d be unlikely to see three-year-old fashionista Suri Cruise wearing anything twice.

Trendy toddler: Three-year-old Suri Cruise wears high heels and lipstick like mother Katie Holmes

Now the same looks set to be true for the average British child, as a new survey has revealed that parents are spending more than £700 on childrenswear every year.

The poll of 1,500 parents by Debenhams found that an average of £357 was spent on clothing per child each season.

The figure rose to £427 per child per season for daughters thanks to the availability of ‘mini-me’ items such as jeggings and blazers for young girls.

The retailer found that celebrity children, like the high heel and lipstick-wearing daughter of Katie Holmes and Tom Cruise, were inspiring the purchase of trend-led childrenswear.

Parents admitted to buying an average of seven dresses and five pairs of shoes for their daughters per season, while boys are treated to an average of ten new t-shirts and five pairs of jeans every six months.

Seventy-four per cent of fathers said they always bought sons their football team’s latest strip, as well as the national England kit, while over half of parents of daughters said they considered fashion as important as functionality in picking new outfits.

Sixty-three per cent of parents said they didn’t need an occasion to buy their child a new outfit, and 45 per cent shop for new childrenswear at least once a fortnight. ….Continue reading

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