A housewife who struggled for five years to create a gluten-free bread that her child could eat without suffering an allergic reaction has become a millionaire businesswoman after the product was snapped up by several stores.

Day after day Lucinda Bruce-Gardyne would make more than a dozen loaves, trying to perfect a bread for Robin, 7, the middle of her three sons, who has a gluten intolerance that can trigger terrible stomach aches.

When they came home from school, the three boys would be given the best of the batch to eat, until Mrs Bruce-Gardyne, 38, hit on the perfect recipe. A professionally trained chef who had worked at Bibendum, the fashionable London restaurant part-owned by Sir Terence Conran, she got her slice of luck when she gave some of her bread, called Genius, to the father of one of her children’s friends, who also has a gluten intolerance.

Unknown to her, the father was Sir Bill Gammell, the European Entrepreneur of the Year, who was so impressed that he put her in touch with a brand management company and helped to build a team to launch the product.

From a standing start the bread was taken up by Tesco in 700 national stores in April on an exclusive six-month deal. Since that ended Genius has been stocked by Asda, Selfridges and Whole Foods Market, with sales of £2.5 million … Continue Reading

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