Source: BBC News  >> Read full article and comment

FIFA has scored an “own goal” by agreeing sponsorship deals for the 2010 World Cup with companies that sell unhealthy products, campaigners say.

Page last updated at 9:18 GMT, Tuesday, 1 June 2010 10:18 UK

Excerpt:

The World Cancer Research Fund criticised the governing body for partnering with the likes of Coca Cola, McDonald’s and Budweiser.  (… continues)

(… continues) The three companies are partners or official sponsors for the World Cup giving them a visible presence inside the stadiums on advertising hoardings and digital displays.

And the charity believes that with matches being watched by billions of people in more than 200 countries people across the world will be influenced.

Teresa Nightingale, the charity’s general manager, said: “There is no doubt that when it comes to the fight against childhood obesity, football can be a force for good because it is a type of physical activity that is accessible to almost everyone.

“I am sure many children will be inspired by the skills of the likes of Rooney and Messi and try to repeat them in their back gardens and local parks in the same way as their parents and grandparents once tried to emulate Maradona and Pelé.”

But she added: “It is disappointing that these companies have been chosen as sponsors and partners.

“The FIFA website describes sponsorship as an opportunity to promote brands on a global basis and we would argue that it is a real own goal to be giving this opportunity to companies that are known for unhealthy products.” … Continue reading