Hamleys, the London toy shop, has removed the signs which divide boys’ toys from girls’ after protests by feminists that it was sexist stereotyping.

Instead of a “pink floor” for girls and a “blue floor” for boys, Hamleys has introduced plain white labelling with red lettering throughout.
Toys have been reorganised by type rather than which gender is expected to want to play with them.
Laura Nelson, a blogger who accused the firm of “gender apartheid” in October, was celebrating what she claimed as a victory yesterday.
She wrote: “In response to the campaign against categorisation of toys by gender and sexist stereotypes, Hamleys has changed its signage.”
However Hamleys denied the changes were prompted by her campaign and claimed that, instead, they were part of planned alterations to “improve customer flow”.

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